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A Method To The March Madness
Marketing

A Method To The March Madness

Making sense of the various touch-points along a customer journey can be like the madness of selecting a winning bracket for the office March Madness pool. Here are some ideas...

What Can Marketers Learn From The New England Patriots?
Marketing

What Can Marketers Learn From The New England Patriots?

The Patriots ability to execute the right play, at the right time with the right players makes them the envy of the NFL, so what can digital marketers learn from...

A Better Approach to View-Through and Display Ad Measurement
Best Practices

A Better Approach to View-Through and Display Ad Measurement

Digital marketers have been struggling with understanding the true impact of display advertising and the concept of view-through conversions for years. Here are some thoughts on how you can be...

Time to Take Control of Your Marketing Channels
Best Practices

Time to Take Control of Your Marketing Channels

Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how...

Everything on the Internet is Fake. So What?
Marketing

Everything on the Internet is Fake. So What?

Max Read is brilliant! While most marketers were enjoying eggnog and catching up on emails, the NY Magazine author published an article entitled How Much Of The Internet Was Fake?...