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Marketing

Courting Culture - A Canadian Perspective

Planning for digital transformation is a lot like building a wardrobe in an era of change. Cultural and technological change keeps happening at warp speed. We demand exceptional experiences, and...

Best Practices

Attribution: What's the Solution?

The struggle is real. Today’s marketing environment is more complex than ever. Fuelled by cultural and technological change that happens at warp speed, getting the right message, to the right...

Best Practices

Power up your Facebook Audiences with Trialfire

As brands continue to increase their use of Facebook for marketing the question of how to best leverage Trialfire data is often asked. In this article I’ll cover a couple...

Marketing

How Two Brands Juiced the Canadian Cannabis Industry

A glance at the daily headlines suggests that retail sales of legal cannabis are fast approaching $10B and projected to exceed $35B by 2022. This begs the question: can we...

Best Practices

Offline and Online Data: Connecting the Dots Across the Customer Journey

Tracking the customer journey across offline and online channels, while challenging, is so important to the success of your marketing efforts. In this article we discuss some strategies and tactics...