Attribution: What’s the Solution?
The struggle is real. Today’s marketing environment is more complex than ever. Fuelled by cultural and technological change that happens at warp speed, getting the right message, to the right customer, at the right time, has become trickier than ever.
Power up your Facebook Audiences with Trialfire
As brands continue to increase their use of Facebook for marketing the question of how to best leverage Trialfire data is often asked. In this article I’ll cover a couple of relevant approaches, but first, a foundational overview.
How Two Brands Juiced the Canadian Cannabis Industry
A glance at the daily headlines suggests that retail sales of legal cannabis are fast approaching $10B and projected to exceed $35B by 2022. This begs the question: can we expect to see cannabis commercials during the Super Bowl sometime in the future? I say yes!
Offline and Online Data: Connecting the Dots Across the Customer Journey
Tracking the customer journey across offline and online channels, while challenging, is so important to the success of your marketing efforts. In this article we discuss some strategies and tactics to help close the loop and connect the dots.
A Method To The March Madness
Making sense of the various touch-points along a customer journey can be like the madness of selecting a winning bracket for the office March Madness pool. Here are some ideas marketers may want to consider when building a basketball bracket or a winning marketing strategy.
What Can Marketers Learn From The New England Patriots?
The Patriots ability to execute the right play, at the right time with the right players makes them the envy of the NFL, so what can digital marketers learn from their approach to the business of football using ads from the Super Bowl?
A Better Approach to View-Through and Display Ad Measurement.
Digital marketers have been struggling with understanding the true impact of display advertising and the concept of view-through conversions for years. Here are some thoughts on how you can be more scientific about it.