Designed for the complexities of today's marketing environment
Trialfire gives you the visibility you need to invest your time and
money where they will deliver the greatest returns
Gain complete visibility into your customers' path-to-purchase
Trialfire easily integrates into your digital properties, immediately
giving you high fidelity visibility into each customer’s journey. For each person in your audience
you'll see every campaign click, all of their on-site activity
(down to clicks and key-presses) and any transactions, stitched
together across their visits, devices, and offline events.
Centralize your spend, performance and customer data for a single source of truth
Consolidate your spend and performance data from the various marketing
platforms you rely on. With one click integrations to common
platforms like Facebook and Google, you'll be able to analyze your spend holistically to stay on
top of budgets and key metrics like cost-per-acquisition.
Correctly credit the marketing touchpoints that lead to conversion
Trialfire's advanced game-theory attribution is a data-driven model that
analyzes all of the touchpoints along each customers path-to-purchase. Learn more about how
attribution works, and why it's the right solution for today's complex digital
marketing environment here.
Determine your true ROAS by comparing correctly attributed results against spend
Understanding your true ROAS is key to spending your next dollar
By combining accurately attributed conversions with centralized ad spend, you'll avoid the headaches
of double counting, conflicting performance data and platform bias that come with relying on
platforms that each attribute results in a silo.
Easily segment and analyze your customers to surface LTV, CAC and other key metrics
Gain insight into your audience with powerful segmentation and analysis
capabilities that help you understand the value of a customer, and how much you should be spending
to acquire the next one. Generate cohort reports and audience segments to
better understand the impact of your marketing, and to fuel more relevant and targeted campaigns.
Optimize conversions with the most intuitive visual analysis tools
Key to successfully guiding customers across their path-to-purchase is
ensuring an optimal on-site experience. Trialfire's automatic tracking of all onsite activity
guarantees you always have the data you need to optimize for conversion, and its visual approach to
analysis makes it easy to identify the opportunities for optimization faster.
Each of Trialfire's features have been developed with the singular
of giving you the tools to make your best decisions
Installing Trialfire on your web properties and marketing systems is quick, easy, and can
usually be done within hours if not minutes.
Once integrated into your digital properties Trialfire will automatically track every on-site event from
page views down to clicks, field inputs, video watches, and more.
Trialfire reconciles identities and stitches visitor sessions together
from across devices to give you full visibility across the path-to-purchase.
Visual event builder
Predefine complex behavioral events directly on-site without code for use retroactively across reports.
Record an event when specific on-site content becomes 'visibile' on the visitors screen, rather than just
when it is served.
Measure the influence of ad impressions across display ad networks with a specialized Trialfire
Understand the impact of email on your path-to-purchase and leverage click-throughs to reconcile
devices and anonymous website activity.
Clean up and classify campaign traffic based on query parameters, landing pages, and other rules to
avoid mis-tagged campaigns from polluting your data.
Trialfire's collaborative game-theory approach to attribution correctly credits your marketing
efforts, and provides comprehensive analysis tools to drill into results.
Centralized spend analytics
Seamlessly bring ad spend and performance data together so you can analyze and compare your
and tactics holistically.
Reconcile ad spend down to the granular ad level against Trialfire attributed performance results.
Rich customer profiles
By combining your campaign, behavioral and transactional data, you get full visibility into each
member of your audience.
Visual data explorer
Dig into your data faster with a specialized drill-down approach that eliminates the need to create
rules and complex reports.
With the Trialfire overlay, you can create trends, funnels and other reports by simply clicking on
elements you want to analyze directly on your website.
Easily build and analyze your audience based on campaign interactions, on-site behaviors, and
Understand how people flow through any set of actions including marketing touches and onsite behaviors.
Quickly gain visibility into customer habits, retention, and life-time value with cohort reporting.
Intuitive analyze any time series data such as campaign interaction,
activity and transactions in an easy to use report builder.
Measure the conversion rate of any set of steps to visualize fall offs and drill down to each step for further insight.
Quickly visualize which on-page elements are being clicked, both at the page level and site-wide.
Easily surface higher level metrics like customer lifetime value and customer acquisition cost
without the need to
create complex reports.
Advanced period comparisons
Quickly compare results in a way that handles the seasonality and buying patterns of your business.
Trialfire automatically converts transactions to your
base currency for reporting at the real-time spot rate.
Apply any number of rules to filter out data being sent to Trialfire and apply at-source field data
to ensure security and privacy compliance.
Real-time push integrations
Send tracked Trialfire events to any number of 3rd party tools in realtime to record
those events in other those systems, or to trigger events.
Easily combine panels from across various reports into a centralized dashboard with various metrics,
visualizations, and table data.
Send dashboards on any interval to both internal and external stakeholders to keep everyone aware of
key metrics and trends, even without the need to login to the platform.
Export the data underlying any report to CSV for review, analysis and sharing outside of the
Direct SQL access
Access all of your Trialfire data with direct SQL access for use across external systems like BI and
3rd party machine-learning platforms.
Ensure you invest your next marketing dollar optimally.