Track real people, from their first "hello" to their most recent "thank-you". With complete journey
transparency you can
see each campaign click, every single on-site action, interaction, conversion and micro-conversion.
Automate the complex and costly chore of instrumenting behavioral tracking, eliminate blindspots,
and own your data
Automatically track all behaviors for anonymous and identified visitors
Trialfire integrates into your site with a single tracking tag, eliminating the need to add
tags or code to track on-site behaviors. Ensure you're always in the know by tracking every
video play, and many other on-site interactions.
Associate all activity with real people
Everything tracked within Trialfire is associated to a person, allowing you to zoom in as
deep as you need. No blindposts within individuals' journeys, or your audiences'.
Customer data ownership
Ownership means control. Having control over your data means complete visibility for compliance and data quality.
Control gives you the freedom and flexibility to access the data with the tools you need,
from BI and data warehouseing to marketing automation.
Ensure a full 360 degree view of each individual in your audience
Connect customer data across online and offline channels
Unify all the relevant customer data across your organization, connecting onsite behavioral
activity with data collected in internal systems like CRM, 3rd party platforms like
ticketing systems, and any offline source.
Enrich your customer data from external sources
Enrich your customer profiles with data from social profiles, demographic databases, and other
3rd party sources to get even closer to the individuals in your audience.
Break down silos and align your teams on one version of the truth
By breaking down silos and centralizing customer data, your team is empowered to make decision
based on a full view of customers.
Turn-key integration with advertising platforms to centralize spend and ad performance data.
Stay on top of partners and budgets with realtime visibility into ad spend.
Real-time visibility into spend across channels and platforms guarantees you're prepared to make decisions quickly.
Drop reliance on 3rd party partners for reporting and spreadsheets
Eliminate the time consuming and error prone process of manually combining digital marketing data across platforms, channels, sites, and partners.
Know your actual return on ad spend (ROAS) with multi-touch attribution
Ensure vital decisions are made against accurate ROAS by looking at costs and revenues across correctly attributed channels.
Quickly surface insights in your data within Trialfire or directly using SQL
Align your organization on the most important metrics
Ensure that all stakeholders have access to the most important KPIs and reports through
customizable dashboards that keep everyone informed, and teams aligned.
Visual reporting tools that democratize analytics
Answer sophisticated questions with ease with Trialfire's visual approach to reporting.
Empowers stakeholders across your company with the data they need, when they need it,
creating teams that are more data-driven, agile and performant.
Dig deeper with direct access via SQL
SQL continues to be one of the foundational technologies for Big Data. Trialfire provides an easy to work with SQL schema
to fuel data science, and machine learning initiatives.
Fuel your systems with data to deliver more effective, targeted campaigns and
experiences that delight customers
Data-driven marketing attribution for higher ROI
Trialfire enables you to make informed changes to your marketing campaigns based on
a wholistic view of your multi-channel efforts.
Segment, target and communicate more effectively
With a 360 degree view of your customers' journey, including deeper visibility into their
recency, frequency and monetary value, you can quickly segment your audience to optimize
and personalize campaigns and experiences.
Leverage Trialfire data across the marketing stack
Connecting to the data collected and aggregated in Trialfire allows you to power your external
systems from business intelligence tools, loyalty platforms and marketing automation systems.