Trialfire's attribution platform gives you visibility across your
customers' entire path-to-purchase, so you can deliver the
optimal results from the next marketing dollar you spend.
To help you make the best decisions, Trialfire was developed to address the key challenges of collecting, connecting and interpreting your customer and marketing performance data.
When your customer and ad performance data live in several different systems it becomes impossible to reconcile and leverage for better decisions.
Advertising platforms like Facebook and Google each use their own tracking and attribution leading to multiple platforms taking 100% of the credit for the same result.
Relying on the last touch in a conversion funnel ignores all of the other influences along the path-to-purchase. The same flaw applies to other arbitrary, rules based models.
Whether internal stakeholders or outside agencies, performance results are often presented and interpreted with bias, conscious or not. This bias also guides recommendations on what attribution model should be adopted.
In today’s complex environment where it may take 6 or more interactions before a conversion, crediting tactics based on arbitrary rules, like the last advertisement someone clicked on, just doesn't cut it. That's why Trialfire employs advanced attribution based on collaborative game theory.