Eliminate the obstacles keeping you from measuring the true performance of your marketing
To help you make the best decisions, Trialfire was developed to address the key challenges of collecting,
connecting and interpreting your customer and marketing performance data.
Break down performance and customer data silos
When your customer and ad performance data live in several different systems it becomes impossible to reconcile and leverage for better decisions.
Eliminate advertiser double counting conversions
Advertising platforms like Facebook and Google each use their own tracking and attribution
leading to multiple platforms taking 100% of the credit for the same result.
Evolve from last-touch and other flawed, rule-based attribution models
Relying on the last touch in a conversion funnel ignores all of the other influences along
the path-to-purchase. The same flaw applies to other arbitrary, rules based models.
Avoid the biases that lead to sub-optimal decision making
Whether internal stakeholders or outside agencies, performance results are often presented
and interpreted with bias, conscious or not. This bias also guides recommendations on what
attribution model should be adopted.
HOW IT WORKS
Correctly crediting your results to the actual tactics that led to them, is key to spending your
next dollar wisely
In today’s complex environment where it may take 6 or more
interactions before a conversion, crediting tactics based on arbitrary rules, like the last
advertisement someone clicked on, just doesn't cut it. That's why Trialfire employs advanced
attribution based on collaborative game theory.
Trialfire tracks each individual across their unique
All paths-to-purchase are continuously analyzed to
determine which touch-points increase conversions
Touch-points are then given credit based on their marginal contribution
With visibility into the true performance of your marketing
efforts, you can act faster to intelligently scale what’s working and
waste, while optimizing to the most granular level.
Increased Brand Value
Ensure you invest your next marketing dollar optimally.