Hello first-party data,
goodbye silos
Simple, effortless installation of 1st party tracking code that captures everything your visitors do. Trialfire does all the heavy lifting of identifying users across devices,tracking the “hard to track” stuff like view-throughs, CTV, Direct Mail and more. Your conversions line up with what's in your bank. No more double counting
Turn complex in to easy with automated classification
With the multitude of campaigns link tracking can be a nightmare. By automating the classification of inbound traffic into channels & sub channels you can avoid the classic “garbage in garbage out” problem of web analytics. Measure your ad performance however you organize your marketing; by channel, region, brand or product line.
Bring in your ad spend data with a just a few clicks
Google Ads, Facebook, Bing, LinkedIn, AdRoll, Criteo and many more. Trialfire connects to your ad providers' APIs and automatically pulls down your daily ad spend. An always up to date, integrated view of all your ad spend.
One attribution model to rule them all
Trialfire attribution is based on the Shapley Value. What does that mean? You get a predictive model based on the reality of what's happening. Marketing analytics thought leaders recognize Shapley Value & Markov Chains as the only two data-driven attribution models that produce realistic results.
"I'm really glad we went with Trialfire. It's made such a difference for us in terms of fan analytics, identity resolution, and attribution. Marketing Intelligence has given us the visibility we need to make smart decisions about our media spend and improve the fan experience."
"Marketing Intelligence helped us understand how our advertising spend, marketing messaging, on-site experience and other efforts work together to drive growth. Nobody is working in their own little bubbles anymore."
"Trialfire allowed us to show Volkswagen how their digital experience and media spend influence in-dealership sales. The connection of on-line to off-line behavior was eye-opening for both the client, and internally at our agency."
"We looked at a ton of marketing analytics solutions, but Trialfire was the only one that could do the detailed behavioral analysis we needed and answer our attribution questions. Integration was quick and easy. Trialfire has saved us a lot of time and effort, we're now able to strategize, implementant and pivot quicker than ever."
