Designed for the complexities
of today's marketing environment
Trialfire gives you the visibility you need to invest your
time and
money where they will deliver the greatest returns
Gain complete visibility into your customers' path-to-purchase
Trialfire easily integrates into your digital properties, immediately giving you high fidelity visibility into each customer’s journey. For each person in your audience you'll see every campaign click, all of their on-site activity (down to clicks and key-presses) and any transactions, stitched together across their visits, devices, and offline events.
Correctly credit the marketing touchpoints that lead to conversion
Trialfire's advanced game-theory attribution is a data-driven model that analyzes all of the touchpoints along each customers path-to-purchase. Learn more about how Trialfire attribution works, and why it's the right solution for today's complex digital marketing environment here.
Centralize your spend, performance and customer data for a single source of truth
Consolidate your spend and performance data from the various marketing platforms you rely on. With one click integrations to common platforms like Facebook and Google, you'll be able to analyze your spend holistically to stay on top of budgets and key metrics like cost-per-acquisition.
Determine your true ROAS by comparing correctly attributed results against spend
Understanding your true ROAS is key to spending your next dollar optimally. By combining accurately attributed conversions with centralized ad spend, you'll avoid the headaches of double counting, conflicting performance data and platform bias that come with relying on multiple, disconnected platforms that each attribute results in a silo.
Easily segment and analyze your customers to surface LTV, CAC and other key metrics
Gain insight into your audience with powerful segmentation and analysis capabilities that help you understand the value of a customer, and how much you should be spending to acquire the next one. Generate cohort reports and audience segments to better understand the impact of your marketing, and to fuel more relevant and targeted campaigns.
Optimize conversions with the most intuitive visual analysis tools
Key to successfully guiding customers across their path-to-purchase is ensuring an optimal on-site experience. Trialfire's automatic tracking of all onsite activity guarantees you always have the data you need to optimize for conversion. A visual approach to analysis makes it easy to identify opportunities for optimization faster.
"I'm really glad we went with Trialfire. It's made such a difference for us in terms of fan analytics, identity resolution, and attribution. Marketing Intelligence has given us the visibility we need to make smart decisions about our media spend and improve the fan experience."
"Marketing Intelligence helped us understand how our advertising spend, marketing messaging, on-site experience and other efforts work together to drive growth. Nobody is working in their own little bubbles anymore."
"Trialfire allowed us to show Volkswagen how their digital experience and media spend influence in-dealership sales. The connection of on-line to off-line behavior was eye-opening for both the client, and internally at our agency."
"We looked at a ton of marketing analytics solutions, but Trialfire was the only one that could do the detailed behavioral analysis we needed and answer our attribution questions. Integration was quick and easy. Trialfire has saved us a lot of time and effort, we're now able to strategize, implementant and pivot quicker than ever."
