Why Trialfire
The way people buy products
and services has changed
The linear path-to-purchase of the past has been
replaced by
complexity and unpredictability
Marketers now have many
more levers at their disposal
Rapid decision making, informed by accurate data, is paramount to success
Optimal results come from
the right level of spend in
the right mix of channels
But there are many obstacles in the way
OBSTACLE 1Siloed customer and
performance data
When your customer and ad performance data live in several different systems it becomes impossible to reconcile and leverage for better decisions.
OBSTACLE 2Advertiser double counting
of conversions
Advertising platforms like Facebook and Google each use their own tracking and attribution leading to multiple platforms taking 100% of the credit for the same result.
OBSTACLE 3Flawed attribution
models like last-touch
Relying on the last touch in a conversion funnel ignores all of the other influences along the path-to-purchase. The same flaw applies to other arbitrary, rules based models.
OBSTACLE 4Biased analysis and
recommendations
Whether internal stakeholders or outside agencies, performance results are often presented and interpreted with bias, conscious or not. This bias also guides recommendations on what attribution model should be adopted.
Addressing these obstacles requires:
Once you have the ability to correctly
measure
performance,
you can invest
your next marketing dollar optimally
Higher ROAS
Faster Growth
Greater Loyalty
Increased Brand Value
That's why we built Trialfire
The only solution that uses proprietary full path-to-purchase tracking
and advanced collaborative game-theory attribution
Trialfire tracks each individual across their unique path-to-purchase
All paths-to-purchase are continuously analyzed to determine which touch-points increase conversions
Touch-points are then given credit based on their marginal contribution to conversions
NEXT STEP : RESOURCE
Learn more about why collaborative game-theory
is the ideal approach
for
marketing attribution.
Download the Whitepaper
