Forward behavioral events tracked by Trialfire to Google Analytics without the need
for custom GA tracking code. Use forwarded events to build highly targeted remarketing
campaigns across the Google ad network.
Centralize your spend, performance and customer data for a single source of truth
Bring all your spend and performance data from the various marketing
platforms you use together. With one click integrations into the most common
platforms like Facebook and Google, you'll be able to analyze at your spend holistically to stay on to of
budgets and key metrics like cost-per-acquisition.
Correctly credit all of the touches that lead to a conversion with advanced attribution
Trialfire's advanced game-theory attribution is a data-driven model that analyzes
all of the touches along each customers path-to-purchase to determines which provide marginal lift to
determine weighting. Learn more about how Trialfire attribution works, and why it's the right solution for
today's marketing complex marketing environment here.
Determine your true ROAS by comparing correctly attributed results against spend
Understand your true ROAS is key to spending your next dollar optimally. By
combining accurately attributed conversions with centralized ad spend, you'll avoid the challenge of double
counting and conflicting performance data that comes from relying on multiple disconnected platforms that each
attribute result independently.
Easily segment and analyze your customers to surface LTV, CAC and other key metrics.
Gain insight into your audience with powerful segmentation and analysis
capabilities that help you understand the value of a customer, and how much you should be spending to acquire
the next ones. Dig deeper with powerful behavioral and transactional segmentation that helps you further
understand the impact of your marketing activities, and generate targeted list to develop new ones.
Talk to an advisor today about integrating google analytics and Trialfire