Marketing

Marketing

Courting Culture - A Canadian Perspective

Planning for digital transformation is a lot like building a wardrobe in an era of change. Cultural and technological change keeps happening at warp speed. We demand exceptional experiences, and...

Marketing

How Two Brands Juiced the Canadian Cannabis Industry

A glance at the daily headlines suggests that retail sales of legal cannabis are fast approaching $10B and projected to exceed $35B by 2022. This begs the question: can we...

Marketing

A Method To The March Madness

Making sense of the various touch-points along a customer journey can be like the madness of selecting a winning bracket for the office March Madness pool. Here are some ideas...

Marketing

What Can Marketers Learn From The New England Patriots?

The Patriots ability to execute the right play, at the right time with the right players makes them the envy of the NFL, so what can digital marketers learn from...

Marketing

Everything on the Internet is Fake. So What?

Max Read is brilliant! While most marketers were enjoying eggnog and catching up on emails, the NY Magazine author published an article entitled How Much Of The Internet Was Fake?...

Product Updates

Product Updates

Product Updates - February 2019

Goal Flow Reports (Beta)

Best Practices

Best Practices

Attribution: What's the Solution?

The struggle is real. Today’s marketing environment is more complex than ever. Fuelled by cultural and technological change that happens at warp speed, getting the right message, to the right...

Best Practices

Power up your Facebook Audiences with Trialfire

As brands continue to increase their use of Facebook for marketing the question of how to best leverage Trialfire data is often asked. In this article I’ll cover a couple...

Best Practices

Offline and Online Data: Connecting the Dots Across the Customer Journey

Tracking the customer journey across offline and online channels, while challenging, is so important to the success of your marketing efforts. In this article we discuss some strategies and tactics...

Best Practices

A Better Approach to View-Through and Display Ad Measurement

Digital marketers have been struggling with understanding the true impact of display advertising and the concept of view-through conversions for years. Here are some thoughts on how you can be...

Best Practices

Time to Take Control of Your Marketing Channels

Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how...