Product Updates - February 2019

Goal Flow Reports (Beta)

Product Updates - February 2019

Goal Flow Reports (Beta)

Introduced this month is a powerful new reporting tool for analyzing paths through your site. Trialfire’s Goal Flow reports allow you to understand the series of behaviours (visits, clicks, page-views, inputs) that lead to an end goal. Once you select an end goal, like a Completed Order, you can choose different behaviours to consider in the path analysis in order to visualize those paths.

From visualizing customer journeys across their touch-points, to quickly identifying clicks that result in page not founds (404), the Trialfire Goal Flow report lets you surface some extremely valuable insights.

Schedule a walkthrough to learn more about how to use the Goal Flow reports.

Enhanced Display Analysis with the Trialfire View-Through API

We’ve recently enhanced Trialfire’s view-through tracking capabilities giving you more control over how to handle view through time frames. In addition to setting a timeout window for view-through visits that reclassify subsequent non-campaign visits (ie. Direct), you can now define a shorter-term window to classify all subsequent visits.

Channel Classification Example

As an example, let’s say a visitor sees a display ad. Within the override period (say 8 hours) they visits the site by clicking on a branded ad at the top of a Google search. Rather than crediting the paid ad, the traffic would be attributed to the Display ad.

In this months use case post we talk more about measuring view-throughs, attributing display ads and how the Trialfire View-Through API can help.




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